The restaurant business is one of the most competitive industries in Thailand. Food outlets are everywhere, from small carts dotting every street and alleyway to five-star restaurants at some of the world’s finest hotels, and everything in between. New restaurants face the challenge of differentiating themselves from their more established competitors. While Thai food remains by far the most popular, the number of varieties and new concepts are constantly on the increase. Within the Thai food sector there are a number of successful restaurant chains, including several offering Thai suki, or just “suki” as it is known to Thai people.